![]() The use of the same color for the animal’s body and the square it is placed on, makes the emblem look contemporary and sleek. The Buffalo Bills emblem is the famous bison in a white outline, placed in a blue background. Its blue, red, and white color scheme is one of the most traditional combi-nations, reflecting professionalism, reliability, and loyalty, while the smooth clean lines and modern shape add a sense of progress, power, and dynamics. The minimalist flying bison has been the symbol of the Buffalo Bills for more than 40 years. The iconic bison is one of the most long-lasting logos in the history of American football and is one of the emblems, which doesn’t need any changes to stay actual and remarkable. In 2002 there was an attempt to change the logo, but the audience voted for bring-ing the blue bison back, so it is still in use by the team today. The logo is definitely a masterpiece, which is instantly recognizable across the globe and loved by all team’s fans. The image looks powerful and dynamic, staying mini-malist and modern at the same time. ![]() It is jumping or even flying blue Buffalo with a wide red stripe coming out of its horn. The most famous logo, which has become iconic, was designed for Buffalo Bills by Stevens Wright in 1974. This logo only stayed for three years but is a truly outstanding design for a sports team emblem, which has its place in the world’s rugby history. Placed on a white background, the animal looked powerful and stable, evoking a sense of respect and reliability. The red Buffalo, first seen on the player’s helmet from the previous logo, now be-came the only hero of the Buffalo Bills visual identity. 1970 – 1973Ī completely different design concept of the team’s logo was introduced in 1970. This logo stayed with the Buffalo Bills for another seven years. It was a mix of the teams’ roots and heritage with the progres-siveness of its play strategy and power. The white helmet was decorated with a solid red Buffalo. Now the sepia-Brown Buffalo on the background of the same color was accompanied by a bright and colorful rugby player in a blue, white and red uniform. The image inside the football was redrawn in 1962. The very first logo of the Bills only stayed with them for a year. It was a simple and naive emblem, yet it reflected the spirit of the team and was pretty memorable. The “Buffalo Bills” wordmark in white was placed on the top of the ball, on a blue background. It was a football-shape medallion with an image of the huge Buffalo and two rugby players. ![]() The initial logo for Buffalo Bills was designed in 1960, one year after the team’s es-tablishment. These were two completely different design concepts, which brilliantly reflects the progress and de-velopment of the team. The visual identity history of the Buffalo Bills can be divided into two main periods - the 1960s and the modern one, which started in the 1970s. Today they are headquarters in New York and owned by Kim and Ter-ry Pegula, with Sean McDermott as the head coach. The club was established in 1959 and named after the city it was born in. Buffalo Bills are a professional rugby team, which has been widely known to the public since the 1960s.
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